Matt’s an accomplished startup executive and founder with over 15 years of experience building and leading teams. He approaches finance from an operational perspective and uses his past experience to help his clients build a strong foundation for growth. He’s excited by clients who are ready to take the next steps with their business, and operates on a teammate level to truly know and champion their business to investors and board members. He started SeriesUp after seeing a need for fractional CFOs who have real-world experience in the startup space. Offline, you can find Matt spending time outside with his three children, cruising the Madison lakes, or cheering on his alma mater at a Badger game.

Caitlyn uses her past experience in culture building and project management to not only help our clients with any operational needs that may arise, but also in building SeriesUp’s company structure and culture. She's worked in tech startups throughout her career, so she's worn lots of hats and understands the unique challenges that fast-growing businesses deal with. She specializes in operations and employee experience, and most recently she was the Director of Operations for a global team. Outside of work, you can find her reading the newest bestseller, exploring Madison by stroller with her husband and son, or whipping up baked goods to go with her (many) cups of coffee.

Dan has over 13 years experience in financial accounting and operations, specializing in the unique challenges faced by mid-stage technology startups. Over the years, Dan has developed a deep understanding of financial strategy, budgeting, forecasting, and reporting, helping startups navigate rapid growth and scale their operations efficiently. He is excited to work closely with leadership teams to build and optimize financial systems that support decision-making, ensure compliance, and drive business performance. Outside of work, Dan is spending quality time with his young family, working in his yard, running, enjoying the outdoors and cheering on Minnesota sports teams.